Academic & Professional Profile

Zhenyu Mei (Ryan)

PhD Candidate at The University of Queensland

Research interests

International Communication Environmental Communication Social Media Studies

LOCATION: Brisbane, Australia
TELEPHONE: +61 0431952705
EMAIL: uqmzheny@uq.edu.au
LINKEDIN: Zhenyu Mei
STATUS: Open to work & research

Education

The University of Queensland

Doctor of Philosophy (PhD) · Communication

July 2025 – Present

Brisbane, Australia

School of Communication and Arts; UQ Communication and Social Change

Research Focus :

Chinese environmental governance and policy communication, environmental communication, and international climate narratives.

Supervisors :

Dr Elena Block; Professor Kelly Fielding; Dr Jagadish Thaker

Scholarship :

UQ-CSC Scholarship^¹; .

The University of Queensland

Master of Communication · Strategic Communication

February 2024 – July 2025

Brisbane, Australia

School of Communication and Arts

GPA :

Selected Coursework :

Communication Research Design (7/7 HD), Corporate Social Responsibility (7/7 HD), Communication Campaigns (7/7 HD), Issues and Crisis Management (7/7 HD), Market and Distribution Research Project (7/7 HD), Thesis (7/7 HD), Digital Media Research and Practice (6/7 D), Social Media Management (6/7 D), and Intercultural Communication (6/7 D).^²

Master's Thesis ：

The Triumph of Non-State Actors: Digital Diplomacy and Nation Branding in YouTube’s “China Travel” Videos Before and After China’s Visa-Free Policy

Honors :

Dean's Commendation for Academic Excellence^³

Jianghan University

Bachelor of Arts · Advertising

September 2019 – June 2023

Wuhan, China

School of Journalism and Communication

GPA :

Weighted Mean: 90.16 / 100;

Selected Coursework :

Interpersonal Communication (94%), Communication Studies (98%), Marketing (93%), News Reporting and Editing (98%), Advertising Psychology (92%), Advertising Photography (90%), Screenwriting (94%), Video Production and Editing (92%), New Media Marketing and Planning (92%), New Media Advertising (92%), and Public Relations (95%).

Honors :

Jianghan University GPA Ranking No. 1 Graduate Award, Wuhan Municipal Government Scholarship, Campus Star Award (10/4843), and Outstanding Graduate of Jianghan University.

Experience

FU SHENG (AUST) PTY LTD

Digital Communications Casual November 2025 - Present

Brisbane, QLD, Australia

Develop and maintain websites and WeChat Mini Programs supporting the company’s machinery business and premium vehicle customisation and import services, covering requirements analysis, system design, front-end and back-end development, deployment, and ongoing iteration.
Support the operation of digital channels, including websites, WeChat Mini Programs, and Xiaohongshu (RedNote), through content planning and publishing, while using traffic and engagement data to improve content delivery and digital presentation.

Safara Fashion Pty Ltd

Retail Operations Assistant | Casual May 2024 - August 2024

Brisbane, QLD, Australia

Supported day-to-day retail operations, including sales, customer service, inventory management, stocktaking, and visual merchandising.
Used the company’s ERP system to support inventory and operational management and improve the efficiency of routine retail processes.

Wuhan Zhongshi Xinghe Cultural Creative Co., LTD

Intern of Planning Department May 2022 - October 2022

Wuhan, China

Contributed to video production projects delivered in collaboration with Jianghan University, including the university promotional film and a series of anniversary videos.
Recognised as an Outstanding Intern for performance during the internship.

Wuhan Feichangdao Marketing Consulting Co., Ltd

Intern of Video Department June 2021 - August 2021

Wuhan, China

Contributed to integrated marketing projects for clients including Greenland Group, Sunac China, China Resources, Vanke Property, and Wuhan Urban Construction Group, supporting client communication, campaign planning, and project delivery.
Assisted with outdoor advertising and short-form video production for client campaigns, including post-production using Adobe Premiere Pro and After Effects.
Recognised as an Outstanding Intern for performance during the internship.

Projects

Academic Projects

Social Psychology and Media Psychology

Jul 2022 – Dec 2022

Tutor: Professor Edward Schiappa, Massachusetts Institute of Technology

Completed

Conducted research on media experience, audience psychology, and online information-sharing behaviour, incorporating psychological experiments and quantitative research methods.
Project rated Outstanding upon completion; received recommendation letters from project mentors Professor Edward Schiappa (MIT) and Professor Mei Tong (Xi’an Jiaotong University).
Published the paper Factors Influencing Information Sharing among Users of Online Communities: A Meta-Analysis in the Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies.

Research on Integrated Tourism Model Evaluation System Based on TOPSIS

Mar 2022 – Dec 2023

2022 National College Student Innovation and Entrepreneurship Training Program

Ministry of Education of the People’s Republic of China · Completed

Supported by the Ministry of Education of the People’s Republic of China under the , with project funding of RMB 20,000.
Examined relationships among rural environmental development, integrated tourism, and regional branding in the context of rural revitalisation.
Applied TOPSIS to construct an evaluation framework for integrated tourism development and developed recommendations for industrial diversification and regional brand development.
Produced the research paper A TOPSIS-Based Evaluation Framework for Integrated Tourism Development.

Research on Music Novels from The Perspective of Media

Apr 2021 – Jun 2022

2021 National College Student Innovation and Entrepreneurship Training Program

Ministry of Education of the People’s Republic of China · Completed

Supported by the Ministry of Education of the People’s Republic of China under the , with project funding of RMB 20,000.
Conducted interdisciplinary research drawing on communication studies, literary theory, and psychology to examine the forms, literary aesthetics, and audience responses associated with music-themed fiction in the context of media convergence.
Combined textual analysis with experimental research and produced the paper Art and Technology: A Study of Music-Themed Fiction in the Context of Media Convergence - With a Focus on Literary Aesthetics and an Empirical Study of Audience Psychology.

Research on Online Public Opinion under Public Health Emergencies

Sep 2021 – Jan 2022

Project supported by the Wuhan Academy of Social Sciences and Wuhan Research Institution

Wuhan Academy of Social Sciences / Wuhan Research Institution · Completed

Received RMB 25,000 in project funding.
Investigated how local mainstream media responded to online public opinion during public health emergencies, using content published by Hubei Daily on Douyin as the empirical case.
Constructed a research corpus and combined content analysis and natural language processing (NLP) to analyse media content production and public-opinion response.
Produced the paper Research on the Response of Local Mainstream Media to Public Opinion in Public Emergencies - Based on the Empirical Analysis of Hubei Daily Tiktok.

Commercial Projects

Cloud Tour of Jianghan University: Immersive Campus Guide WeChat Mini Program

Jun 2021 – Jan 2022

Key University Social Practice Project

Project Lead · Jianghan University Youth League Committee · Completed

Led the , developing a map-based campus navigation and tour system with landmark positioning, route guidance, audio interpretation, and interactive check-ins.
The project was selected as a and received RMB 10,000 in funding from the Jianghan University Youth League Committee; outcomes were featured by Jianghan University’s official media and Admissions and Employment Guidance Office.

Leadership

Student Leadership

The University of Queensland Chinese Students and Scholars Association (UQCSSA)

Brisbane, Australia

Mar 2026 – Present

Executive Committee

Manage the Association’s day-to-day administration and cross-functional coordination, while overseeing the development, maintenance, and ongoing improvement of its official website and WeChat Mini Program.^⁴
Coordinate digital communications across the official website, WeChat, and Xiaohongshu, including content planning, publication, and platform operations.
Liaise with student organisations, industry associations, companies, and government organisations, and support the dissemination of opportunities related to recruitment, youth forums, and academic events.

The University of Queensland Chinese Students and Scholars Association (UQCSSA)

Brisbane, Australia

Jan 2024 – Jun 2025

Media Department

Contributed to photography and video production for major student events and Association activities.
Served as post-production director and lead editor for the short film produced for UQCSSA’s 2024 Mid-Autumn Festival Gala, contributing to both filming and post-production.

The University of Queensland Chinese Association of Postgraduates and Scholars (UQCAPS)

Brisbane, Australia

Nov 2025 – Present

Executive Committee Secretary-General

Manage organisational affairs and oversee the development and maintenance of the official website.^⁵
Coordinate external engagement with student organisations, professional and industry organisations, companies, and government bodies.
Maintain information channels for postgraduate students and scholars covering recruitment, talent programs, young scholar forums, and academic seminars.

The 4th Zhiyuan Advertising Arts Festival, Jianghan University

Wuhan, China

Jun 2021 – Dec 2022

Executive Committee

Led overall festival planning, team coordination, and event delivery, securing and managing more than RMB 85,000 in project funding and sponsorship.
Organised the of the National College Student Advertising Art Competition, increasing submissions by and engaging more than 1,000 students and staff.
Planned and delivered multiple associated with the university anniversary and advertising arts festival, with a combined exhibition area .

Admissions and Employment Guidance Office, Jianghan University

Wuhan, China

Sep 2019 – Jun 2021

New Media Department

Produced digital content and supported communications for the University’s admissions and employment channels, including WeChat and Tiktok.
Produced 18 WeChat articles and 12 videos, and participated in more than 100 online and in-person admissions and career consultation activities.
Completed 60+ verified hours of volunteer service through university admissions and student-support activities.

Jianghan University - Department of Journalism and Communication

Wuhan, China

Sep 2020 – Oct 2022

Undergraduate Class Adviser

Supported class administration, student communication, and the academic and campus adjustment of undergraduate students.
Assisted with class meetings, student activities, and liaison between students and the School.

Honors

Scholarships

UQ Supplementary Scholarship

The University of Queensland

13600澳元/年 3.5 年

JUL 2025

UQ Tuition Fee Scholarship

The University of Queensland

44148澳元/年 3.5年

JUL 2025

CSC–UQ Joint PhD Scholarship

China Scholarship Council

1900澳元/月 4年

JUN 2025

Dean's Commendation for Academic Excellence

The University of Queensland

JUN 2025

Dean's Commendation for Academic Excellence

The University of Queensland

JUL 2024

Jianghan University GPA Ranking No. 1 Graduate Scholarship

Jianghan University

4000元

JUN 2023

Jianghan University Outstanding Student Cadre Scholarship

Jianghan University

2500元

DEC 2022

Wuhan Municipal Government Scholarship

Wuhan Municipal Government

4000元

DEC 2022

Campus Star Scholarship

Jianghan University

2000元

DEC 2021

Competition Awards

Silver Prize — 8th China International “Internet+” College Students Innovation & Entrepreneurship Competition, Hubei Division

Hubei Provincial Department of Education

AUG 2022

Bronze Prize — 12th Hubei Challenge Cup · Bank of China College Students Business Plan Competition

Hubei Provincial Committee of the Communist Youth League; Hubei Provincial Department of Education; Hubei Provincial Department of Human Resources and Social Security; Hubei Association for Science and Technology; Hubei Students’ Federation

AUG 2022

Excellence Award — National Finals, 14th National College Students Advertising Art Competition (Video Advertising)

Teaching Steering Committee for Journalism and Communication Majors, Ministry of Education; Advertising Education Committee, China Association of Higher Education

JUL 2022

Second Prize — Hubei Division, 14th National College Students Advertising Art Competition (Video Advertising)

Hubei Provincial Department of Education

JUL 2022

Third Prize — Hubei Division, 14th National College Students Advertising Art Competition (Interactive H5)

Hubei Provincial Department of Education

JUL 2022

Excellence Award — 2022 Chinese College Students Advertising Art Festival Academy Award (Long-form Digital Content)

China Advertising Association

MAR 2022

Third Prize — Wuhan Intellectual Property Short Video Creation Competition

Hubei Intellectual Property Training Base (Free Trade Zone), Wuhan Intellectual Property Research Association, Wuhan Lawyers Association, et al.

MAR 2022

Excellence Award — National Finals, 13th National College Students Advertising Art Competition (Campaign Planning)

Teaching Steering Committee for Journalism and Communication Majors, Ministry of Education; Advertising Education Committee, China Association of Higher Education

SEP 2021

Second Prize — Hubei Division, 13th National College Students Advertising Art Competition (Campaign Planning)

Hubei Provincial Department of Education

AUG 2021

Excellence Award — Hubei Division, 13th National College Students Advertising Art Competition (Video Advertising)

Teaching Steering Committee for Journalism and Communication Majors, Ministry of Education; Advertising Education Committee, China Association of Higher Education

AUG 2021

National Finalist Award — 2021 Chinese College Students Advertising Art Festival Academy Award (Advertising Copywriting & UI Design)

China Advertising Association

AUG 2021

Excellence Award — 2021 Chinese College Students Advertising Art Festival Academy Award (Advertising Copywriting)

China Advertising Association

AUG 2021

Finalist Award — 2020 Chinese College Students Advertising Art Festival Academy Award (Campaign Planning)

China Advertising Association

DEC 2020

Excellence Award — Creative Communication Competition for Telling Chinese Stories, Hubei Division

China International Communications Group; School of Journalism and Information Communication, Huazhong University of Science and Technology; Public Relations Division, Chinese Association for History of Journalism and Communication

DEC 2019

Color Key

Academic stages Undergraduate Master PhD

Honors Year 1 Year 2 Year 3 Year 4 Master PhD

China Scholarship Council–The University of Queensland Joint Scholarship (CSC-UQ PhD Scholarship): A doctoral funding program jointly administered by the China Scholarship Council (CSC) and The University of Queensland. The China Scholarship Council is an institution under the Ministry of Education of the People’s Republic of China responsible for the selection, funding, and administration of government-sponsored overseas study. In 2025, UQ had 60 CSC-sponsored places across the University, with one place allocated to this School.

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The University of Queensland uses a 7-point grading scale. Under UQ’s official grading descriptors, 7 corresponds to High Distinction (HD), the highest grade, indicating exceptional achievement; 6 corresponds to Distinction (D), indicating advanced achievement. Typically, 7 = High Distinction (85–100%), 6 = Distinction (75–84%), 5 = Credit (65–74%), and 4 = Pass (50–64%).

UQ Policy ↩
Under UQ policy, the Dean’s Commendation for Academic Excellence recognises students who demonstrate outstanding academic performance and strong engagement with their studies. Full-time students must complete at least 6 units in a semester and achieve a semester GPA of at least 6.6/7. Eligible students do not need to apply; the award is determined by the Faculty under standard criteria. The commendation is formally recorded on the student’s Academic Transcript and Studies Report.

UQ Policy ↩
The University of Queensland Chinese Students and Scholars Association (UQCSSA) was established on 8 August 1988. It is a non-profit, non-religious and non-political Chinese student and scholar association registered with the UQ Union (UQU) and recognised by the Consulate-General of the People’s Republic of China in Brisbane. UQCSSA has developed into one of the most active Chinese student communities in Queensland.

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The University of Queensland Chinese Association of Postgraduates and Scholars (UQCAPS) was established in 2016. Initiated by Chinese government-sponsored postgraduate students and scholars at UQ with support from the Chinese Consulate-General in Brisbane, it is a non-profit community organisation serving postgraduate students and scholars at The University of Queensland.

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